Many businesses know that free applications such as Google Translate can damage a reputation abroad, as many nonsensical phrases and sentences make website copy look amateur and unprofessional. Of course, professional translation is always the best route to take in order to launch in another language at a native level, thus instilling trust from the […]

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Obviously bad translation is damaging for any business but there are some that really tickle the funny bone. If you’d rather your business made headlines for something other than a translation fail, stay well away from automatic computer translations. Here are our top five fails!     Coors The well-known beer developed the slogan “Turn […]

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The first Starbucks to be opened in mid-Wales has come up against scrutiny after mistranslations were found in their Welsh language signage. The company, amidst hostility from locals who gathered over 1000 signatures protesting against its presence, undertook the pioneering leap to translate all of its signs and menus into Welsh, with English as a […]

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For the working generation, the importance of adopting another language is crucial for business success, yet younger Britons have found a way around this and see little point in learning a new language when they can just picture it instead. As language develops, text speak infiltrates, making English even harder to learn for those who […]

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Celebrated on the 30th September each year, International Translation Day is a unique annual event designed specifically for those working within the translation industry. Now in its 5th year, it aims to gather together those in the community and to promote discussions on common and contemporary themes relevant to translators and their associates today. First […]

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