Language Apps Still No Match For Human Translators

Nowadays there seems to be an app for everything, from buying cinema tickets to mapping your jogging route, but some of the most widely used applications are those that translate one language into another. Apps such as Google Translate are free to download and promise fast and efficient translations; in reality, however, they shouldn’t be relied on fully for […]

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Twitter under fire for lack of language diversity

When it comes to business, it is vital to market and advertise your products and services as effectively as possible to achieve successful growth, whether it comes in the form of mainstream branding or simply sharing promotional offers via social media. Twitter, in particular, is undoubtedly one of the great technologies of our time, allowing […]

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UKIP shows no respect for Welsh Language

A UKIP meeting held in the traditional Welsh-speaking town of Porthmadog was disturbed this week by two protesters declaring the party had ‘no respect’ for the Welsh language. During the public meeting at the politically-neutral Sportsman Hotel, activists Mr Roberts and Dr Brooks shouted over Deputy UKIP Leader, Paul Nuttall, during his speech, airing grievances […]

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Machine translation raises confidentiality issues

Machine translation raises confidentiality issues     Time and cost are often cited as the factors that prompt companies to use computer software to translate documents. Unlike professionally translated texts, machine translation cannot guarantee accuracy but there seems to be another worrying issue for those using this method, and that is client confidentiality.       When […]

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Translation blunders – from humorous to downright offensive

Sometimes even with the best of intentions, things don’t quite turn out as expected. Many companies in an eager attempt to engage with their international customers have translated their slogans and marketing materials that, unfortunately, have not had the same resonance as the original English version. The famous coffee chain, Starbucks, left customers in their Welsh branch […]

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Translation Howler of the Week

“I’ve got a strap on me, this is bare bait” Text message evidence translated by barrister, Mark Paltenghi, in court as: “I’ve got a gun and this is really risky.” [Source: Mail on Sunday] Look out for next week’s translation howler winner. Feel free to add your own and we can build up some of […]

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Bilingual children cope better in noisy classrooms

  From September this year, the teaching of a foreign language to primary school children in state schools across the country has become compulsory. The move was influenced by growing concerns over the number of students who are not choosing a language for their GCSE and A-level exams. It was reported that between 1996 and 2012, […]

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